Why is this important? Anyone? Is fashion still taking cues from 1892? Does the fact that a company has survived several generations mean something that I am missing?

I know I am odd, in that

• I generally have a $20 spending limit on clothing
• I wear no clothing with brand labels on the front/back
• I generally do not understand advertising and marketing, see them as a net negative on the world's resources, and sincerely wish they would cease to exist
• I will never, ever shop at a designer store that appeals to the 17-year old masses, and sells $4 merchandise at 1000% markup (Abercrombie, Hollister, American Eagle, Banana Republic)

Still, is this 'Est. 1892' really worth plastering on everything? What is the significance? What is the ramification? Why not put the CEO's name, or put gross profits? I can see it now:
GUESS (gp: $792 mil)
Maybe even some fine print, like Yes, we really fleeced people out of $792mil, and that's just our profits for 2007! Actual sales were over a bil, baby! And you people just keep buying it! We can make alligator-skin crotchwear with little panda-eyeball studs, and as long as we have some long-legged inhuman looking chick stride down a runway with it, you fuckers eat it up! haaahahah!